is easily the economic power house of Africa. The
country's estimated population is 188 million (2016
estimate) and this makes it Africa's most populous
country and number seven in the world. Nigeria has
the largest economy in Africa and the numbers are
quite impressive. Nominal GDP stands at USD $500
billion while purchasing power parity is $1
trillion. This makes Nigeria an important business
destination for many international investors.
Clearly, big things are happening in the Nigerian
business environment and online shopping in Nigeria
is not left out of the boom.
Growth of online shopping in Nigeria
Nigeria came late to online shopping and this is because the country received
mobile telephone service and the internet relatively
late. However, in typical Nigerian fashion, the
enterprising citizens of this country appear to be
making up for lost time. Today, Nigeria has 97
million internet users and 12% of the country's
citizens have access to broadband internet.